Transportation for Communities—Advancing Projects through Partnerships (TCAPP) provides agencies and practitioners with guidance on reaching collaborative decisions as they work through the traditional transportation planning, programming, and permitting processes. TCAPP is designed for practitioners, but to succeed in practice, it will need support from upper-level managers and CEOs within transportation agencies and environmental resource agencies.
This research project had dual objectives: (1) create multi-agency/stakeholder executive awareness and buy-in to TCAPP so that the underlying principles will be embraced and used for transportation decision making and; (2) foster ongoing collaboration among agencies.
This project conducted conversations and interviews with past and current leaders of transportation and environmental resource agencies. The interviews sought to gather data about the attributes of these individuals, their experiences and perspectives on collaboration, and their understanding of TCAPP. Based on these interviews, the project developed marketing principles, potential marketing strategies, messages, and media that can serve as foundational research for subsequent marketing, outreach, and implementation efforts. These findings translate into considerations for future marketing plan actions, including the plan being developed in SHRP 2 Project C37 (Develop a Marketing and Communications Plan for TCAPP), and suggest specific messages and methods that could be effective when marketing TCAPP to executive leaders.
Project Status: This project is complete.
Product Availability: The final report is available on the following page. TCAPP is available at transportationforcommunities.com.