BACKGROUND

The widespread adoption of Transportation Systems Management and Operations (TSMO) strategies by agencies marks a notable advancement in transportation operations. Despite the multi-perspective benefits identified from various TSMO strategies, agencies face challenges in effectively communicating these advantages to diverse stakeholders. The surge in data from various sources and emerging technologies further complicates the communication of these benefits. 

Research efforts have improved data handling and developed new performance metrics, such as freeway and arterial reliability measures. However, linking system performance to TSMO strategies and consistently conveying their broader benefits remains a significant challenge. This indicates a gap between understanding the comprehensive impact of TSMO strategies and effectively communicating their benefits.

Research is critically needed to identify system performance measures to quantify TSMO benefits, utilize data to illustrate these benefits clearly, and provide recommendations to bridge any communication gaps to intended audiences. 

The research shall encompass defining what and how to effectively communicate TSMO benefits to whom and when in a timely, relevant, and accessible manner. The research shall also provide methods to assess the efficacy of the communications.

OBJECTIVE

The objective of this research is to develop a playbook with practices for leveraging data and system performance measures to effectively communicate the benefits of TSMO to inter- and intra-agency practitioners/stakeholders, policymakers, and the public.

Accomplishment of the project objective will require at least the following tasks.

STATUS: Work has been initiated. The first interim report is expected in June 2025.