The National Academies

NCHRP 20-44(08) [Active]

NCHRP Comprehensive Communications Plan
[ NCHRP 20-44 (NCHRP Implementation Support Program) ]

  Project Data
Funds: 156000  
Staff Responsibility: Sid Mohan  
Research Agency: LGND, LLC  
Effective Date: 10/1/2018
Completion Date: 7/1/2019

NCHRP has contracted a consultant to produce a communications strategy that will serve as a guiding document for all future communications activities undertaken by NCHRP. The strategy will (1) help NCHRP to inform our stakeholders and audiences about the program and its constituent parts; (2) provide guidance on developing relevant communications products to meet the specific needs of our stakeholders and audiences; and (3) promote, manage and expand NCHRP’s profile within relevant audiences.
As a broad outline, the communications strategy will:
  • Examine NCHRP’s current communications efforts
  • Conduct an audit of current communications efforts
  • Map target audiences, their communications objectives, and what key messages are relevant to them, based on discussions with relevant stakeholders and NCHRP staff
  • Conduct a SWOT analysis of NCHRP’s communications capacity, including personnel, products, infrastructure, and so on.
  • Formulate a communications strategy
  • Develop a user-centric strategy that emphasizes target audiences, relevant communications products, and efficient distribution and dissemination methods
  • Conceptualize, draft, and design new communications products and services
  • Develop a timeline showing how various communications products would be rolled out to maximize their effectiveness
  • Recommend changes in current communications products and activities, and formulate new products and activities
  • Conduct an analysis of current development, production and distribution processes and recommend changes
  • Develop cost estimates for new communications products and activities
  • Provide guidance on the use of new and emerging media, and consumer trends and technology developments that can affect the communications strategy moving forward.

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