The objective of this research is to develop guidance for state DOTs that will support public engagement and communication regarding safety issues and multidisciplinary programs to improve road safety. The guidance will comprise a guidebook with strategies and implementation tactics to promote and sustain collaboration between communications and safety offices within the DOT and effective communication between the DOT and the public, including specific messages as well as use of various novel and traditional media outlets to deliver such messages.
The research entails the following tasks:
· A review of literature and current activities of transportation and safety agencies regarding effective communication strategies, practices, and messages for improving road safety and methods used to evaluate the effectiveness of such activities; and consideration of transferrable lessons of practices and organization of public health and safety organizations dealing with areas of human activity other than road safety.
· A peer exchange workshop of no fewer than selected transportation agency safety and communications professionals to discuss issues raised in the review
· Drafting of guidance for transportation agency personnel on effective communications strategies, specific themes and messages for communicating within an agency and with the public to improve road safety, safety culture, and related matters; including explanations of the rationale for each suggested strategy, theme, or message, as well as guidance on formulation and implementation to suit specific agency conditions.
· Preparation of a guidebook suitable for dissemination among appropriate AASHTO committees and on committee websites.
· Dissemination support through participation in no more than 2 AASHTO or other appropriate professional meetings.