Transportation agency staff and decision makers are hungry for information on how connected vehicles and automated vehicles will affect their agencies. Articles regularly appear in the media targeted at a general audience but technical information is more difficult to find, particularly since there are so many efforts underway in the public and private sectors. The media articles are also spawning interest and concerns from the public and legislators that agency staff must address.

 

The objective of this project was to develop a strategic communications plan for the NCHRP 20-102 efforts that, to the extent practical, complements communications efforts underway for other significant public and private CV/AV efforts. The plan should describe target audiences and their information needs and communications strategies, channels, and products for meeting those needs.