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The National Academies

NCHRP 08-36/Task 05 [Completed]

Incorporating Market Research Techniques into the Transportation Planning Process
[ NCHRP 08-36 (Research for the AASHTO Standing Committee on Planning) ]

  Project Data
Funds: 75000
Research Agency: AECOM Consulting Transportation Group
Principal Investigator: Cinde Wetherby Gilliland
Effective Date: 9/25/2000
Completion Date: 3/31/2003
Comments: Completed---Final report sent to AASHTO


The intent of this study was to investigate and assess the application of market research techniques used in other fields, including public sector programs, to state transportation planning. At a minimum, topics for consideration included: (a) establishment of transportation needs, plan objectives and program make-up; (b) factors influencing public and interest group perceptions; and (c) a systematic evaluation of planning, program development, and public involvement processes. Implementation procedures for promising applications are provided.

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