NCHRP 08-36/Task 05 [Completed]
Incorporating Market Research Techniques into the Transportation Planning Process
[ NCHRP 08-36 (Research for the AASHTO Standing Committee on Planning) ]
| Project Data
||AECOM Consulting Transportation Group|
||Cinde Wetherby Gilliland|
||Completed---Final report sent to AASHTO|
The intent of this study was to investigate and assess the application of market research techniques used in other fields, including public sector programs, to state transportation planning. At a minimum, topics for consideration included: (a) establishment of transportation needs, plan objectives and program make-up; (b) factors influencing public and interest group perceptions; and (c) a systematic evaluation of planning, program development, and public involvement processes. Implementation procedures for promising applications are provided.