American Association of State Highway and Transportation Officials

Special Committee on Research and Innovation

 

FY2023 NCHRP PROBLEM STATEMENT TEMPLATE

 

Problem Number:  2023-B-29

 

Problem Title

Reverse logistics – New freight flows create different challenges for land use and freight planning practitioners

 

Background Information and Need For Research

The trend of accelerated e-commerce adoption by consumers since the onset of COVID-19 is well documented; a July 2020 survey of 5,000 North American and European consumers found that 36% of respondents shopped online weekly, up from 28% pre-COVID-19.[1]  According to the National Retail Federation, U.S. e-commerce sales accounted for $565 billion (14%) of the total retail sales in the U.S. in 2020, of which $102 billion was returned by the customer…overall, online returns more than doubled in 2020 from 2019 and are a major driver of the overall growth in returns.[2] 

 

The rate of returns for e-commerce purchases are well above those from the brick-and-mortar stores’ average of an 8.89% return rate[3]; in 2020, online purchases were returned at rate at up to three times those made at brick-and-mortar establishments[4].  E-commerce average return rates are close to 20% and the holiday season e-commerce average return rates hit around 30%.[5]  This has presented a financial challenge for business; the cost of handling returns is typically several times larger than the original dispatch costs. Part of this is driven by the relatively discrete quantities that are constantly entering the returns process for handling.[6]

 

Retail returns are a significant part of what commonly referred to as ‘reverse logistics’ supply chain, that contrasts with ‘forward logistics’ supply chain which describes steps associated with the production and ultimate delivery of goods to consumers. An overview of the reverse logistics supply chain is shown below: [7]

reverse logistics supply chain

 

With the rapid expansion of online business-to-business (B2B) flows, the volume of returns is also increasing for this segment of e-commerce and creating new business opportunities. Some forecasts suggest that U.S. B2B sales will be USD 1.8 trillion in 2023.

Another significant aspect of reverse logistics is what has been referred to as “the circular economy” which can be associated with recycling.[8]  The graphic below reflects it as well as others considered in the “five R” components of the reverse logistics ecosystem[9]:

measure the 5rs

 

Seasonality is an important facet of reverse logistics; for the 2021 holiday shopping season, e-commerce is projected to account for a record 18.9% of total retail sales.[10] The increase in e-commerce utilization for consumer shopping results in a subsequent increase in return volume and rates; in fact, the 2019 holiday shopping season experienced a return rate 26% higher than the prior year.[11]  As shown in the following figure, much is experienced around the holiday months with most e-commerce returns occurring in December, January and February[12].  Proximity to major consumption centers helps retailers manage the transportation portion of revers logistics and recirculates inventories faster.[13]  It should be researched and documented which transportation modes are most affected as well as what geographies (regions and/or areas of metropolitan regions and tangential rural areas) can expect to experience these freight flows on their corridors.

The COVID outbreak has caused a rise in e-commerce and in turn, product returns.[14]  In addition to that industry sector, automotive industry product recalls and the pharmaceutical industry have been cited as contributing  drivers of growth of the reverse logistics market[15]; as an example, between February 14 and March 11, 2013 (less than one month) the U.S. Food and Drug Administration mandated more than 40 recalls[16].  In response, businesses must consider adding workers and establishing separate internal departments to handle reverse logistics as well as increasing warehouse space[17].  Building on past consideration of consolidation centers[18], industry experts consider this a growth opportunity for the industrial real estate market in the U.S., as the two most likely solutions to the reverse logistics problem both involve warehouse and distribution centers and will ultimately drive demand[19]; this is an important issue that should be investigated to the benefit of both land use planners and freight planning practitioners.

 

Specifically, the surge in digital orders has created a heightened demand for warehouse space in the U.S. so that retailers and delivery providers can handle all packages coming in and going out.  As much as 400 M ft2 of additional warehouse space could be needed in the next five years just to process returns.[20]  Most of the square footage to handle returns come from older distribution centers which third-party logistics (3PL) providers and large retailers vacate for newer facilities to support forward logistics operations; this is significant because a reverse logistics supply chain requires an average of up to 20% more space and labor capacity than forward logistics.[21]  In addition, it is not uncommon for retailers to contract with 3PL’s such as FedEx, UPS and many others for their returns management in order to free-up premium space for their forward logistics activities[22].  The anticipated land use change aspect is unique to this topic and should be investigated to the benefit of both land use planners and freight planning practitioners.

 

Return rates vary by product type (i.e. clothes/shoes, household products, electronics, etc.) and contribute to additional freight volumes moving in the multimodal transportation system.  Each may produce varying effects on the system that is influenced by the unique characteristics / demands / needs of each. Example product category return rates are shown in the following table[23]; after returned and processed, they may enter the domestic secondary retail market[24], or to another destination, but the net result remains of additional demand to once again move that freight through the multimodal transportation system – through the returns process as well as after that process completes and the product moves to its next market and ultimate destination.

Additionally, some merchants with brick-and-mortar facilities may accept returns of online purchases at those facilities[25], while online-only channels may only accept via the vendor who initially delivered the product.   

 

In this age of increasing e-commerce, there is important need to understand the characteristics of these flows and their impact on vehicle movements. For example, are there specific corridors/geographies or modes that bear a disproportionate burden now?  What are projections and subsequent future impacts for those same questions?

 

Literature Search Summary

A cursory review indicates research on reverse logistics have been on specific commodities, products or industry-internal topics, many of which were focused outside of North America.  Several may be germane but dated and do not reflect the recent rise and continued growth of e-commerce:

           “Reverse Logistics – A review of the Literature and Framework for Future Investigation” in

 the Journal of Business Logistics  (1998);

           “The Who, What and Where of Reverse Logistics”  (2003);

           “Emerging Supply Change Management Trends and their Impact on Spatial Organization of 

  Logistical Networks”  (2002) presented at 2003 TRB Annual Meeting;

           “Multiproduct Distribution Network Design of Third-Party Logistics Providers with Reverse

  Logistics Operations  (2007);

           “Reverse Logistics Retail Level Return”  (2014),

           “Reverse Logistics in the Circular Economy”  (2017);

           “Riding the Returns Wave:  Reverse Logistics and the U.S. Postal Service”  (2018);

           “Reverse Logistics in the Age of COVID-19”  (2020); and

           “The History, Evolution and Future of Reverse Logistics”  (2020).

 

Research Objective

         The primary objective of the research will be to understand these unique freight volume flows, characteristics of their impact on the freight network and specific modal needs, and associated land use change trends related to industrial and warehouse/distribution developments in communities in across the nation.

        

The research will focus on 1) a thorough understanding of the commodities groups which are being moved, 2) the volume of goods moved and the characteristics of the traffic including seasonality, dominate destinations and mode of transport, 3) the characteristics of the origins of the return shipments including dispersion, frequency, etc., 4) likely land use development – and/or redevelopment – trends, and 5) the impact of these flows on truck operations including pick-up and line-haul.

 

Urgency and Potential Benefits

The recent expanded – and anticipated increasing – use of online (e-commerce) platforms has increased the volume of e-commerce related freight moving through the intermodal transportation system, and subsequently the consumer return shipments via the reverse logistics supply chain. The nature of these flows which have different characteristics in terms of origins and destinations, and day-time and seasonal characteristics can significantly affect the capacity of the local, regional and national freight system, as well as new demands for local land use developments for manufacturing and warehouse/distribution. Through the output of this research, local, regional and statewide land use planners and freight planning practitioners will be better informed to accommodate these flows in their planning mandates.

 

Implementation Considerations and Supporters

The output of the research should be in a format which planners can employ to estimate the volume and characteristics of return shipments and associated truck movements within the area of responsibility. The output should provide a process to identify the likely origins and associated volumes of return shipments, and the location of return shipment handling and processing centers.

 

This research needs statement is supported by:

AASHTO Special Committee on Freight, Caroline Kieltyka (AASHTO Liaison), ckieltyka@aashto.org, 202-624-8489

 

Recommended Research Funding and Research Period

The research project should be completed within 18 months. Suggested research funding amount is $500,000.

 

Problem Statement Author(s): For each author, provide their name, affiliation, email address and phone.

           Charles Edwards, Univ. of North Carolina at Chapel Hill, chwedwards@gmail.com , (919) 215-0605

           Sushant Sharma, TTI, s-sharma@tti.tamu.edu, (314) 556-7363

           Tom McQueen, Georgia Department of Transportation tmcqueen@dot.ga.gov, (404) 631-1785

 

Potential Panel Members: For each panel member, provide their name, affiliation, email address and phone.

           Charles Edwards, Univ. of North Carolina at Chapel Hill, chwedwards@gmail.com , (919) 215-0605

           Sushant Sharma, TTI, s-sharma@tti.tamu.edu, (314) 556-7363

           Tom McQueen, Georgia Department of Transportation tmcqueen@dot.ga.gov, (404) 631-1785

 

Person Submitting the Problem Statement: Name, affiliation, email address and phone.

Tom McQueen, AICP

Asst. Planning Administrator

Georgia Department of Transportation

tmcqueen@dot.ga.gov

(404) 631-1785



[1] https://medium.com/@AmericanPublicU/how-covid-19-is-affecting-reverse-logistics-processes-e9a052a9d4a6

[2] https://nrf.com/media-center/press-releases/428-billion-merchandise-returned-2020

[3] www.invespcro.com/blog/ecommerce-product-return-rate-statistics/

[4] www2.deloitte.com/us/en/pages/consulting/articles/reverse-logistics-management-for-supply-chains.html 

[5] www.scmr.com/article/cbre_shares_post_holiday_reflections_on_supply_chain_returns_and_the_revers

[6] www.shdlogistics.com/reverse-logistics/new-reverse-logistics-challenges

[7] www.netsuite.com/portal/resource/articles/inventory-management/reverse-logistics.shtml

[8] www.academia.edu/38456828/CIRCULAR_ECONOMY_APPLICATION_OF_REVERSE_LOGISTICS_IN_THE_RECYCLING_OF_URBAN_TRANSPORT_CARDS_pdf

[9] www.netsuite.com/portal/resource/articles/inventory-management/reverse-logistics.shtml

[10] www.emarketer.com/content/how-retailers-start-planning-2021-holiday-season

[11] www.globaltranz.com/trends-in-reverse-logistics/

[12] www.shopify.com/enterprise/ecommerce-returns

[13] www.forbes.com/sites/sharonedelson/2020/12/17/fueled-by-e-commerce-growth-industrial-leasing-continues-to-soar/?sh=7c84e3423061

[14] https://locus.sh/documents/the-history-evolution-and-future-of-reverse-logistics.pdf

[15] www.openpr.com/news/2066006/impact-of-covid-19-outbreak-on-reverse-logistics-market-grow

[16] www.supplychain247.com/article/why_reverse_logistics_needs_to_become_a_core_competency

[17] www.shopify.com/enterprise/ecommerce-returns

[18] https://journals.sagepub.com/doi/abs/10.3141/2411-05

[19] www.supplychain247.com/article/reverse_logistics_in_the_age_of_entitlement/Reverse_Logistics

[20] www.cnbc.com/2020/12/07/america-needs-more-warehouses-to-handle-record-holiday-returns-cbre.html

[21] www.freightwaves.com/news/demand-for-reverse-logistics-warehouse-space-seen-rising-cbre-says

[22] www.logisticsmgmt.com/article/leveraging_reverse_logistics_is_key_to_profits_this_year

[23] www.shopify.com/enterprise/ecommerce-returns

[24] www.supplychain247.com/article/why_reverse_logistics_needs_to_become_a_core_competency

[25] https://enterrasolutions.com/blog/the-impact-of-the-coronavirus-crisis-on-reverse-logistics/