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The National Academies

TCRP H-63 [RFP]

Measures of Transit Ambassador and Outreach Program Effectiveness

Posted Date: 6/26/2025

  Project Data
Funds: $300,000
Contract Time: 18 months
(includes 3 weeks for TCRP review and approval of the interim report and 2 months for TCRP review and for research team’s revision of the final report)
Authorization to Begin Work: 11/30/2025 -- estimated
Staff Responsibility: Mariela Garcia-Colberg
   Phone: 2023342361
   Email: mgarciacolberg@nas.edu
RFP Close Date: 8/15/2025
Fiscal Year: 2025

BACKGROUND

Nationally, public transit ridership has not completely recovered from the COVID-19 pandemic. In some communities, the viability and perceived safety of public transit are further challenged by rising public drug use and increasing levels of unsheltered homelessness. Additionally, many cities are contending with a housing affordability crisis and decreased public funding for social services as COVID-19 era funding ends. These intersecting socioeconomic factors have required public entities, including transit agencies, to respond to new societal and public safety issues, and coordinate or provide trauma-informed care that they have never provided before. 

The urgency and scale of the problem has led to the implementation of ambassador, mental health outreach, or crisis response programs that do not have universal measures of effectiveness or established outcomes. Although many transit agency approaches or programs are supported by the public and experience many qualitative successes, short-term and long-term viability of the programs depends on their ability to demonstrate effectiveness at reducing the impact of disorder and social problems on their system. 

Despite common goals, no two programs are identical. Each operates in a unique sociopolitical climate that influences its functions, abilities, funds, and outcomes. As funding is varied and sometimes not permanent, it is important to be able to measure programs’ outcomes, define success and effectiveness, and share strategies or programs that improve transit operations, public and transit workers safety, and ridership. This research will help transit agencies evaluate the impact of their current programs and design future initiatives with built-in performance metrics. It will also provide a framework for agencies in the early stages of program development.

OBJECTIVE 

The objective of this research is to develop guidelines and resources for transit agencies to evaluate the effectiveness of ambassador programs and mental health outreach or crisis response initiatives. 

RESEARCH PLAN

The TCRP is seeking proposals on how best to achieve the research objective. Proposers are expected to present a research plan that can realistically be accomplished within the constraints of available funds and contract time. Proposals must present the proposers' current thinking in sufficient detail to demonstrate their understanding of the issues and the soundness of their approach to meeting the research objective.

The research shall (at a minimum):

  • Describe and compare the different types of ambassador, mental health outreach, and crisis response programs (functions, staffing, capabilities, funding, etc.).
  • Create a definition and common language guide for describing the programs and the people they serve.
  • Identify best practices, resources, and lessons learned for the ambassador, mental health outreach, and crisis response programs (including funding opportunities).
  • Provide practical recommendations for evaluating the programs’ abilities to reduce the effects of homelessness, antisocial behaviors, substance use, and mental health conditions on their transit systems, increase ridership, improve operations, and enhance public safety and its perception.
  • Provide a matrix or other tools to measure program benefits and/or return on investment (ROI), including performance metrics and targets. 

Proposers should include recommendations for a project approach and deliverables that will support the development of standards that transit agencies can use to successfully evaluate their programs. These recommendations should identify innovative research methods (focus groups, stakeholder interviews, etc.) and present the information (case studies, creation of evaluation frameworks, checklists, online resources, fact sheets, etc.). 

The research plan shall be divided into tasks that present, in detail, the work proposed in each task. The research plan shall describe appropriate deliverables that include, but are not limited to, the following (which also represent key project milestones):

  • An amplified research plan that responds to comments provided by the project panel at the subawardee selection meeting.
  • An interim report and panel meeting. The interim report should include the analyses and results of completed tasks, a plan for the remaining tasks, and a detailed outline of the final research product(s). The panel meeting will take place after the panel review of the interim report. The interim report should be submitted, and the panel meeting should occur after the expenditure of about 40 to 50 percent of the project budget.
  • Final deliverables. The final deliverables should fully address this research project’s objective. 
  • A technical memorandum titled “Implementation of Research Findings and Products” (see Special Note J).
  • A slide deck that presents the research findings and conclusions that may be used in webinars.

The research plan may include additional deliverables as well as additional panel meetings via teleconference. The research plan shall have a schedule for the project that includes 3 weeks for panel review of the interim report, 4 weeks for panel review of the draft final report, and 4 weeks for research teams' revision of the draft final report.

SPECIAL NOTES 

A. Revisions to the Information and Instructions for Preparing Proposals for the Transportation Research Board’s Cooperative Research Programs are highlighted in yellow within that document.

B. Proposals must be submitted as a single PDF file with a maximum file size of 10 MB. The PDF must be formatted for standard 8 ½” X 11” paper, and the entire proposal must not exceed 60 pages (according to the page count displayed in the PDF). Proposals that do not meet these requirements will be rejected. For other requirements, refer to chapter IV of the instructions.

C. The Information and Instructions for Preparing Proposals for the Transportation Research Board’s Cooperative Research Programs have been modified to include a revised policy and instructions for disclosing Investigator Conflict of Interest. For more information, refer to chapter IV of the instructions. A detailed definition and examples can be found in the CRP Conflict of Interest Policy for Subawardees. The proposer recommended by the project panel will be required to submit an Investigator Conflict of Interest and Disclosure Form as a prerequisite for subaward negotiations. 

D. Proposals will be rejected if any of the proposed research team members work for organizations represented on the project panel. The panel roster for this project can be found at here. Proposers may not contact panel members directly; this roster is provided solely for the purpose of avoiding potential conflicts of interest. 

E. Proprietary Products - If any proprietary products are to be used or tested in the project, please refer to Item 6 in the Information and Instructions for Preparing Proposals.

F. Proposals are evaluated by the TCRP staff and project panels consisting of individuals collectively knowledgeable in the problem area. The project panel will recommend their first choice proposal considering the following factors: (1) the proposer's demonstrated understanding of the problem; (2) the merit of the proposed research approach and experiment design; (3) the experience, qualifications, and objectivity of the research team in the same or closely related problem area; (4) the plan for ensuring application of results; and, if relevant, (5) the adequacy of the facilities. A recommendation by the project panel is not a guarantee of a subaward. The National Academy of Sciences (NAS - the contracting authority for the National Academies of Sciences, Engineering, and Medicine) will conduct an internal due diligence review and risk assessment of the panel’s recommended proposal before subaward negotiations continue. 

G. Copyrights - All data, written materials, computer software, graphic and photographic images, and other information prepared under the subaward and the copyrights therein shall be owned by the National Academy of Sciences. The subawardee and lower-tier subawardees will be able to publish this material for non-commercial purposes, for internal use, or to further academic research or studies with permission from TRB Cooperative Research Programs. The subawardee and lower-tier subawardees will not be allowed to sell the project material without prior approval by the National Academy of Sciences. By signing a subaward with the National Academy of Sciences, subawardees accept legal responsibility for any copyright infringement that may exist in work done for TRB. Subawardees are therefore responsible for obtaining all necessary permissions for use of copyrighted material in TRB's Cooperative Research Programs publications. For guidance on TRB's policies on using copyrighted material please consult Section 5.4, "Use of Copyrighted Material," in the Procedural Manual for Subawardees.

H. The text of the final deliverable is expected to be publication ready when it is submitted. It is strongly recommended that the research team include the expertise of a technical editor as early in the project timeline as possible. See Appendix F of the Procedural Manual for Subawardees Conducting Research in the Transportation Research Board’s Cooperative Research Program  for technical editing standards expected in final deliverables.

I. Proposals should include a task-by-task breakdown of labor hours for each staff member as shown in Figure 4 in the Information and Instructions for Preparing Proposals. Proposals also should include a breakdown of all costs (e.g., wages, indirect costs, travel, materials, and total) for each task using Figures 5 and 6 in the brochure. Please note that selected proposers are considered subawards to the National Academy of Sciences, the parent organization of TRB. TRB Cooperative Research Program subawards must comply with 2 CFR 200 – Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards. These requirements include a provision that proposers without a federally Negotiated Indirect Costs Rate Agreement (NICRA) or audited indirect rates shall be subject to a maximum allowable indirect rate of 15% of Modified Total Direct Costs (de minimis rate). Modified Total Direct Costs include all salaries and wages, applicable fringe benefits, materials and supplies, services, travel, and up to the first $50,000 of each lower-tier subaward. Modified Total Direct Costs exclude equipment, capital expenditures, charges for patient care, rental costs, tuition remission, scholarships and fellowships, participant support costs and the portion of each lower-tier subaward in excess of $50,000.

J. The required technical memorandum titled “Implementation of Research Findings and Products” should (a) provide recommendations on how to best put the research findings/products into practice; (b) identify possible institutions that might take leadership in applying the research findings/products; (c) identify issues affecting potential implementation of the findings/products and recommend possible actions to address these issues; and (d) recommend methods of identifying and measuring the impacts associated with implementation of the findings/products. Implementation of these recommendations is not part of the research project and, if warranted, details of these actions will be developed and implemented in future efforts.

K. All budget information should be suitable for printing on 8½″ x 11″ paper. If a budget page cannot fit on a single 8½″ x 11″ page, it should be split over multiple pages. Proposers must use the Excel templates provided in the Information and Instructions for Preparing Proposals for the Transportation Research Board’s Cooperative Research Programs. 

L. The National Academies have an ethical and legal obligation to provide proper attribution whenever material from other sources is included in its reports, online postings, and other publications and products. TRB will review all Cooperative Research Programs draft final deliverables using the software iThenticate for potential plagiarism. If plagiarized text appears in the draft final deliverable, the research team will be required to make revisions and the opportunity to submit future proposals may be affected.  


Proposals must be uploaded via this link: https://www.dropbox.com/request/x2yO3mBjmPwseVR6FfqB 
Proposals are due not later than 5:00 p.m. Eastern Time on 8/15/2025.

This is a firm deadline, and extensions are not granted. In order to be considered for award, the agency's proposal accompanied by the executed, unmodified Liability Statement must be in our offices not later than the deadline shown, or the proposal will be rejected.

Liability Statement

The signature of an authorized representative of the proposing agency is required on the unaltered statement in order for TRB to accept the agency's proposal for consideration. Proposals submitted without this executed and unaltered statement by the proposal deadline will be summarily rejected. An executed, unaltered statement indicates the agency's intent and ability to execute a contract that includes the provisions in the statement.

Here is a fillable PDF version of the Liability Statement. A free copy of the Adobe Acrobat PDF reader is available at https://www.adobe.com.


General Notes

1. According to the provisions of Title 49, Code of Federal Regulations, Part 21, which relates to nondiscrimination in federally assisted programs, all parties are hereby notified that the contract entered into pursuant to this announcement will be awarded without discrimination on the grounds of race, color, religion, sex, national origin, or disability.

2. The essential features required in a proposal for research are detailed in the current brochure entitled "Information and Instructions for Preparing Proposals". Proposals must be prepared according to this document, and attention is directed specifically to Section IV for mandatory requirements. Proposals that do not conform with these requirements will be rejected.

3. The total funds available are made known in the project statement, and line items of the budget are examined to determine the reasonableness of the allocation of funds to the various tasks. If the proposed total cost exceeds the funds available, the proposal is rejected.

4. All proposals become the property of the Transportation Research Board. Final disposition will be made according to the policies thereof, including the right to reject all proposals.

5. Potential proposers should understand that follow-on activities for this project may be carried out through either a contract amendment modifying the scope of work with additional time and funds, or through a new contract (via sole source, full, or restrictive competition).


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