Adjusting to and planning for the ever-changing airport environment is increasingly difficult. To respond to this environment, airports need new and innovative products, services and strategies. Significant recent trends include the connected traveler, the airport cities phenomenon, the use of big data in airport business models, and evolving paradigms in airport concessions and retail. These and other trends often require changes to an airport’s organizational structure and ways of doing business. Yet the gap between those airports that have incorporated innovation into their culture and those that have not appears to be growing. Many factors, ranging from institutional issues to lack of guidance, may inhibit airports from embracing a culture of innovation. Airports need a way to understand innovation as a critical component to achieving their overall vision and goals, and they need guidance on creating an organization that can quickly respond to and incorporate new societal and airport trends.
The objective of this research is to produce a guidebook or playbook for encouraging and sustaining a culture of innovation within an airport’s organization.