A Strategic Approach to Transforming Traffic Safety Culture to Reduce Deaths and Injuries
Project Data
Funds:
$300,000
Research Agency:
Western Transportation Institute of Montana State University
Principal Investigator:
Nic Ward
Effective Date:
7/1/2014
Completion Date:
7/1/2016
Comments:
The contractor's report is available as NCHRP Web-Only Document 252
The Toward Zero Deaths (TZD) National Strategy on Highway Safety aims to encourage change in the traffic safety culture in the United States among road users. If road users learn to make safety-driven decisions related to how they drive, walk, cycle, and ride, it may result in recognition of potential safety impacts on road users and improve traffic safety—reducing deaths and injuries. The first step in establishing a strategic approach that will affect change is to develop an operational definition of traffic safety culture that state transportation agencies and their traffic safety partners can use to enable sustainable improvements in traffic safety for all road users.
