Integrating Market Research into Transit Management
Project Data
Funds:
$339,368
Research Agency:
Northwest Research Group
Principal Investigator:
Rebecca Elmore-Yalch
Effective Date:
7/1/1993
Completion Date:
1/31/1996
The product of this research focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. It also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research. The handbook is intended to expose transit managers and staff to current market research practices and cutting-edge ideas in market research.
The research (1) defines the status of market research as practiced in transit agencies, (2) identifies major market issues confronting transit operations and services, (3) evaluates and refines, as needed, market research strategies appropriate for transit, and (4) provides guidance to integrate and institutionalize market research into the decision-making processes of transit agencies.
Status: The study findings are available in TCRP Report 37, "A Handbook: Integrating Market Research in Transit Management." TCRP Report 37 is also available in portable document format (PDF). (A free copy of Adobe Acrobat reader is available at https://www.adobe.com.) Double-click on the links below to access the report.
