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The National Academies

ACRP Synthesis 11-03/Topic S01-08 [Final (Synthesis)]

Understanding the Value of Social Media at Airports for Customer Engagement
[ ACRP 11-03 (Synthesis of Information Related to Airport Practices) ]

  Project Data
Funds: $40,000
Authorization to Begin Work: 10/4/2012 -- estimated
Staff Responsibility: Gail R. Staba
Research Agency: Leigh Fisher Management Consultants
Principal Investigator: Linda Perry
Effective Date: 3/8/2013
Completion Date: 7/2/2014
Fiscal Year: 2013

TRB’s Airport Cooperative Research Program (ACRP) Synthesis 56: Understanding the Value of Social Media at Airports for Customer Engagement compiles current literature and practice on how airport operators utilize social media to enhance customer engagement.

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